3 Successful Approaches To Consistent Content Creation

Everyone has a different approach to creative projects. I've worked with a lot of clients, and there isn't a one-size-fits all solution to getting it done. Some people are great with structure and planning while others are okay with a more seat-of-your pants approach.

It isn't about being right or wrong. There are pros and cons to each of these approaches. It's just important to recognize which approach is the best fit for you so you can plan accordingly.

Regulars

Some folks get into a content creation practice, and show up for it on a regular basis. That could be every day, every few days, or maybe once a week. These people are committed to putting out content consistently, and it becomes part of their routine.

Deadline Meeters

For this group of people, the idea of creating content every single week (or more!) is overwhelming. They understand the importance of content creation, but aren't always able to prioritize it when there are so many other things to do. But, give them a deadline and a little accountability, and they will get it done. Usually just in time!

This approach requires a little planning in order to set manageable deadlines that make sense.

Batchers

There is another group of highly organized people who like to block out time to create a lot of content at once. Then they can take a break from creating while they drip that content out into the world. That way, they have an intense period of content creation once every 4-12 weeks or so. This works well when there are more people involved in the production process, and requires a lot of advanced planning and scheduling.

Don't wait for "inspiration"

It is tempting to wait to create content until you feel inspired. Wouldn't it be great if you could get into the flow, and let creativity and content come through you with ease?

It doesn't work that way.

If creating content is dependent on your mood, or your level of inspiration, you will find it difficult to stay consistent. (And consistency is key!)

Those who are successful at creating content on a consistent basis employ these methods to help them stay on track. Either with a regular habit, set deadlines, or a batching schedule, as well as a system for accountability.

Creative inspiration happens within the process, not as a prerequisite.

Part of what I do with clients is to identify the best content creation approach for them, and help keep them accountable to it. It sounds boring on the face of it, but it's what allows the magic to unfold.